BRIEF – EZICLAD SOLUTIONS

Eziclad Solutions, a Western Australian supplier of PVC cladding, approached us seeking a brand and digital overhaul. The business had recently undergone a change in ownership and was looking to expand its reach across Australia. However, the existing website was outdated and failed to convey the quality and professionalism of their products.

Additionally, a prior investment in Facebook advertising through another agency had yielded zero leads, leaving the owner cautious about future marketing efforts.

Deliverables

Website Redevelopment

There are many reasons to redesign a website, and Eziclad’s original site ticked many of those reasons.

Understanding the importance of a trustworthy online presence, we designed and developed a new website that is:

• Fast-loading and mobile-responsive
• Optimised imagery
• Structured with clear calls to action
• Enriched with content targeting specific keywords and markets

The new site effectively communicates the benefits of Eziclad’s products, such as their maintenance-free nature and suitability for various applications like soffits, eaves, balconies, and alfresco areas.

SEO Content Strategy

We developed targeted content to improve search engine visibility and engage potential customers. This included detailed product descriptions and applications specific to their market.

Exploring New Markets

Eziclad aimed to penetrate a new market segment but lacked visual examples to showcase their product’s applicability. To address this, we utilised AI-generated artist impressions to depict how Eziclad’s cladding could be integrated into this new market. These visuals were complemented with tailored content and outreach materials to effectively engage the target audience.

Lead Generation

Since the launch date, Eziclad has experienced a considerable increase in website traffic with their products appearing on page 1 of Google and a 2x increase in real leads in just 3 months. The new branding and website instills confidence in visitors, leading to higher engagement and conversion rates.