Country Earth
From invisible to sold.
Country Earth doubled their turnover within 12 months and sold the business at their target asking price. Here's how we built the system that made it possible.
The Challenge
40 years of expertise.
Zero online presence.
Country Earth is a Perth-based stone paving supplier and installer with four decades of experience and an exceptional reputation in the trade. When the owner came to us, the goal was clear: prepare the business for sale.
Despite a recent website rebuild and hiring a business developer, the business was underperforming. Valuations were low. New customers were hard to find. The website wasn't generating leads, and the brand didn't reflect the quality of the work.
The owner needed a system that would produce measurable results, and fast.
The Work
A complete system, not a campaign.
We rebuilt everything from the ground up: not just the website, but the entire digital infrastructure that makes a business findable, credible, and compelling.
Website Redesign
Complete rebuild with a focus on performance, high-end market appeal, and conversion architecture. Significant technical issues from the previous build were identified and resolved.
Professional Photography
In-house photography shoot to create a library of high-quality images showcasing the quality of Country Earth's work across both the website and social channels.
SEO & Content
Search positioning infrastructure and content built to attract buyers actively searching for quality stone paving in Perth. Built to keep bringing in buyers, month after month.
Conversion Architecture
Clearer calls to action and social proof layered throughout the site to turn visitors into enquiries, and enquiries into clients.
The Outcome
The numbers that mattered.
Within 12 months, Country Earth's turnover had doubled. The owner was able to sell the business at their target asking price, a goal that had seemed out of reach when we started.
The new owners were so impressed with the system we'd built that they retained Vizuno to continue the growth work after the acquisition.
Annual Revenue Growth
2×
in 12 months
The Work in View
A website that matches the quality of the work.
Forty years of craftsmanship deserved better than a dated website. The new site leads with real projects and real reviews, with a quote button never far away.
Ready to build your system?
Country Earth's result came from building and optimizing the complete system. Not a campaign, not a one-off redesign. If you're ready to own your growth, let's talk.
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Australia-wide · No lock-in contracts