DLC Group
From trade secret to retail favourite.
DLC Group had 30 years of expertise and a strong reputation in the trade. The retail market had never heard of them. We changed that, and the numbers followed.
The Challenge
30 years of expertise.
The retail market had no idea.
DLC Group is a collective of vertically integrated glazing companies that has been a fixture of Western Australia's construction industry for over three decades. Builders knew them. The retail market didn't.
Their websites lacked cohesion, performance, and purpose. Each brand operated in its own silo, with no unified digital presence, no search visibility, no clear path for a retail customer to find or trust them. The opportunity to grow beyond their existing B2B network was sitting untapped.
The goal was clear: build the digital infrastructure to crack the retail market without losing the trade credibility they'd spent 30 years earning.
The Work
A full-stack presence built for both markets.
We rebuilt the digital foundation from the ground up (websites, content, media and brand collateral), creating a cohesive presence that speaks to both trade professionals and retail customers searching online.
Website Redesign
Swan Valley Glass moved off a dated HTML site onto a rebuilt WordPress site, and Complete Glass Supply got a new website in 2026. Clear navigation and product pages that work for both trade buyers and homeowners discovering the brands for the first time.
SEO & Content Strategy
Targeted content developed to capture the retail audience actively searching for glazing solutions in Perth. Best-practice SEO implementation built to compound over time, not a quick fix.
Photography & Videography
Professional on-site media capturing the scale and quality of DLC Group's work. Built a library of assets that elevated the brand across every digital and print touchpoint.
Brand & Print Collateral
Product catalogues, social media content, and branded vehicle graphics: a cohesive visual identity that carried the same authority online and off, in boardrooms and on the road.
The Outcome
Growth that compounds.
Dial A Glass now gets 3.7 times the visits from Google it did in late 2021. Swan Valley Glass, rebuilt from a dated HTML site with next to no traffic, brought in 11,161 visits in 2025.
Across Dial A Glass, Swan Valley Glass and Complete Glass Supply, the group's websites had almost 46,000 visits in 2025, most of them from people searching Google. None of it came from a one-off campaign. It came from content and SEO built to keep working.
Visits from Google · Dial A Glass
3.7×
Oct to Dec 2021 vs Oct to Dec 2025
The Work in View
Swan Valley Glass, rebuilt from the ground up.
A dated HTML site replaced with a fast, modern website that shows off the work and makes asking for a quote easy, on any screen.
Ready to build your system?
DLC Group's growth came from a compounding content and SEO system, not a one-off campaign. If you're ready to own your market, let's talk.
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Australia-wide · No lock-in contracts