Eziclad Solutions
New owners. New website. Now found Australia-wide.
Eziclad's new owners had tried Facebook ads and got no sales. We rebuilt the website in 2024 and have run their SEO every month since. Two years on, Google sends them ten times the visits, and most of their Australian visitors are now from outside WA. All organic, zero ad spend.
The Challenge
New owners. Big ambitions.
An outdated brand holding them back.
Eziclad Solutions had just changed hands. The new owners came in with clear expansion goals: grow beyond Western Australia and establish Eziclad as a serious national supplier of PVC cladding products.
The existing website and brand didn't reflect that ambition. Product quality was high, but the digital presence told a different story: outdated visuals, no search visibility, and content that failed to communicate the value of the product range to new market segments.
Worse, a previous Facebook advertising campaign had produced no sales, leaving the new owners understandably wary of where to invest next. They needed a foundation that would perform, not another campaign that wouldn't.
The Work
Brand, website, and content: rebuilt for growth.
We built the system the previous campaign never had: a brand that communicated quality, a website engineered to convert, and content that put Eziclad in front of buyers actively searching for what they sell.
New Brand Identity
A fresh visual identity to mark the new ownership chapter, positioning Eziclad as a credible, professional supplier ready to compete at a national level.
Website Redevelopment
Fast-loading, mobile-responsive rebuild with optimised imagery, clear calls-to-action, and a product experience that communicates quality at every scroll.
SEO & Content Strategy
Ongoing SEO and content every month since December 2024, so builders and homeowners in Queensland, New South Wales, Victoria and South Australia find Eziclad as easily as buyers in Perth.
Market Visualisation
AI-generated artist impressions created to help new market segments visualise the finished product, closing the gap between interest and enquiry for customers who couldn't yet picture the outcome.
The Outcome
10× the visits from Google. Zero ad spend.
In July to September 2024, as the new website went live, Google sent Eziclad 545 visits. In the same three months of 2026 it sent 5,513, without a single dollar spent on advertising.
And it keeps compounding. The site had 20,325 visits in the last 12 months, 1.8× the year before, and 57% of Australian visitors now come from outside WA, up from 35% when the site launched.
Visits from Google
10×
Jul to Sep 2024 vs Jul to Sep 2026
National reach
Found by buyers right across Australia.
People search for the product, not the supplier, so the same pages reach builders and homeowners right across the country. That's how a Perth supplier now competes nationally without spending on ads.
- of Australian visitors now from outside WA, up from 35% at launch
- 57%
- visits from Google searches in Australia over 12 months
- 11,800
- spent on advertising to get there
- $0
The Work in View
A national supplier, at home on any screen.
Builders and homeowners across the country compare cladding suppliers on their phones and at their desks. Wherever they land, the site gives them the products, the proof and a quote button close at hand.
Ready to build your system?
Eziclad went from no sales on paid ads to ten times the visits from Google, because we built the right foundation first. If you're ready to do the same, let's talk.
START THE CONVERSATION
Australia-wide · No lock-in contracts