Solid Projects WA
Known in Albany. Now found by Albany.
Solid Projects had 35 years of renovation experience and a strong word-of-mouth name, but few homeowners found them online. We started with their website and Google profile in 2023, and a year ago moved to monthly SEO. Visits from Google search are now almost 10× what they were when we started.
The Challenge
A trusted local renovator.
Almost invisible online.
Solid Projects WA is an Albany renovation business with 35 years of experience behind it, trusted by homeowners and by the region's property managers. Most of its work came through word of mouth.
Online, it was a different story. The website was basic, the Google Business Profile was thin, and the business presented a broad mix of trades, from roof repairs to fencing, that diluted what it does best. Homeowners searching for a bathroom or kitchen renovation in Albany rarely found it.
The goal was simple: when someone in the Great Southern starts planning a renovation, Solid Projects should be the name they find, and the one they trust.
The Work
A local growth system, built one month at a time.
It started in 2023 with the foundations: website updates, a Google Business Profile overhaul and brand work. In November 2025 it became a monthly SEO programme, adding something every month that makes Solid Projects easier to find and easier to trust. No big launch and no ad budget.
Google Business Profile
A full overhaul, then steady care every month, so the profile stays complete, current and trusted.
Local Project Pages
Real renovations from across Albany, shown the way homeowners look for them, so people see work done in streets like theirs.
Renovation Specialist Positioning
A homepage redesign and a sharper focus. Roof and fence work came out, so the website and Google profile now say one thing clearly: Albany's renovation specialists.
Video, Photography & Brand
Project photoshoots, YouTube walkthroughs embedded on the website, reels for Instagram and Facebook, plus van signage, brochures and print that match online and off.
The Outcome
Almost 10× more visits from Google.
In the three months after we started, 45 people reached the Solid Projects website from Google search. In the same three months of 2026, it was 435. Total website visits grew more than six times over the same period.
The first 12 months of monthly SEO pushed it further: total website visits up 34% and visits from Google up 18% on the year before, while the business repositioned around renovations.
Visits from Google Search
9.7×
since we started, same quarter 2023 vs 2026
Local demand
Found by Albany homeowners planning a renovation.
The searches bringing people in are local and specific: bathroom renovations in Albany, kitchen renovations in Albany, and more and more people looking for Solid Projects by name.
- more visits from Google in 2025 than in 2024
- 2×
- visits from Google search in the last 16 months
- 1,970
- of all website visits now come from Google search
- 58%
The Work in View
Built for the phone in a homeowner's hand.
Most people planning a renovation find Solid Projects on their phone. Every page is designed mobile first: real project photos, clear services, and a quote button that's always close at hand.
Want your town to find you?
Solid Projects didn't need a big campaign. They needed a website, Google profile and content that work together and get stronger every month. If your business needs the same, let's talk.
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Albany WA · Australia-wide · No lock-in contracts